Media Spin: Can we really believe what we see, hear, and read? –– Thursday, July 19, 2012

At our next meeting, CEO Clubs NYC focuses on media integrity and responsibility as we welcome two outstanding writers and media professionals: Susan Wilson Solovic and Paul Wisenthal. 

Ms. Solovic and Mr. Wisenthal will each share their unique perspectives on a variety of topics:

  1. How important media is to your business?
  2. How to develop a story for print & TV?
  3. What makes for a good story?
  4. How, who and when to pitch your story?
  5. Follow up is in the details.
  6. How to leverage local media to larger media venues
  7. Collateral media stories as part of a marketing effort: direct and online

Members and guests will have ample time to meet and greet these industry professionals to discuss other burning issues such as

  • Media integrity and responsibility
  • Control of the media by big business and special interest groups
  • Social media is holding the mainstream accountable
  • Where we’re headed media-wise
Thursday, July 19, 2012
10:00 a.m. to 2:30 p.m.
Harvard Club
35 West 44th Street

As is customary, the meeting at the Harvard Club runs from 10:00 a.m. to 2:30 p.m. Please plan to arrive at 10:00 a.m. sharp. We have a full day scheduled and you won’t want to miss a minute. The Roundtable Discussion du jour begins at 10:30 a.m. sharp.

Susan Wilson Solovic is an award-winning entrepreneur, a CEO, a journalist, New York Times, Wall Street Journal, USA Today, and Amazon top-100 bestselling author, multi-media personality, and attorney. As CEO and co-founder of ItsYourBiz.com (formerly SBTV.com), Solovic led the company from a concept to a multi-million dollar, award-winning enterprise.

Solovic has written three bestselling books: The Girls’ Guide to Power and Success; Reinvent Your Career: Attain the Success You Desire and Deserve and The Girls’ Guide to Building a Million-Dollar Business.

The Professional Writer Paul Wisenthal is a Pulitzer Prize nominee and award-winning writer based in New York. An expert with 30 years of experience in corporate communication, Wisenthal has written over 100 articles on alternative education programs and leads the nation in publishing stories about youth overcoming addictions and social and economic challenges.

His articles have been published by The New York Times, Newsday, USA Today, The Daily News, Parade, Scholastic and National Geographic, many of which were syndicated around the country.