Ron Kaufman: How to Increase Profitability and Boost Business Performance Through Service –– Tuesday, January 29, 2013

Most industry experts agree that it costs five times as much to get new customers than it does to retain existing ones. That makes selling, up-selling, and cross-selling to existing clients and customers a sweet spot for every business.

So what’s the key to making it happen more consistently and automatically?

On Tuesday, January 29, 2013, Ron Kaufman, author of the New York Times bestseller Uplifting Service and 14 other books on service, business and inspiration, will show you what you need to do to Increase Profitability and Boost Business Performance Through Service.

Tuesday, January 29, 2013
10:00 a.m. to 2:30 p.m.
The Harvard Club
27 West 44th Street


How to Increase Profitability and Boost Business Performance Through Service

In a fiercely competitive world with short product life cycles, rapid commoditization, and intense low-price global competition, many companies seek to increase profit with high-value and high-margin services. But few companies have developed the capability to deliver consistently outstanding service — nor do they have the expertise to rapidly develop a powerful and sustainable service culture.

“Service” is often erroneously considered “the soft side of business,” and “service culture” merely a “fuzzy concept” — hard to quantify, difficult to construct and impossible to measure. Nothing could be further from the truth. Companies with excellent internal service will succeed in consistently delivering outstanding external service. And companies with an uplifting service culture will attract, develop and consistently retain the world’s finest talent.

In this fast-paced and interactive session you will learn the strategies and action steps to achieve rapid, observable, and quantifiably measurable results.

You will learn how to:

  • Improve your performance as a leader to build a stronger service culture
  • Increase your team’s service attitude and performance to each other, and to other teams
  • Dramatically enhance the perception of your company as continuously improving in service partnership and in creating service value

About Ron Kaufman

For over two decades UP! Your Service Founder and Chairman Ron Kaufman has helped companies on every continent build a culture of uplifting service that delivers real business results year after year. Making transformation his mission, Ron is one of the world’s most sought-after educators, consultants, thought-leaders and customer service speakers in achieving superior service.

Any business can say the customer is king, and many spend a lot of time and money on incremental service improvement. But Ron understands the only reliable way for a company to achieve and maintain a competitive edge is to build a culture that empowers every employee to surprise and delight customers and colleagues with truly uplifting service.

Ron works with a successful clientele of government agencies and multinational corporations including Singapore Airlines, Xerox, Nokia Siemens Networks, Marina Bay Sands and Wipro. He delivers powerful insights and global best practices enabling organizations to gain a sustainable advantage through service.

Ron’s methodology includes a set of proven service principles, leadership rules, culture- building blocks and implementation roadmaps that apply effectively across all industries and cultures. This methodology is easily customized to suit the unique needs of each organization, including all departments and team members from leadership to frontline.

Ron is a regular columnist at Bloomberg BusinessWeek. He is the author of the New York Times bestseller Uplifting Service and 14 other books on service, business and inspiration. Ron has been featured in The Wall Street Journal, The New York Times, and USA Today.

Ron’s proprietary architecture for building an uplifting service culture is now available in one comprehensive volume, Uplifting Service. Finally, leaders at all levels have a blueprint for making uplifting service a part of everything they are and everything they do.

Find out why companies like Federal Express, Citibank, Singapore Airlines, Johnson & Johnson, Microsoft and ExxonMobil booked Ron for their most important company events.